--- title: Club Med Has Finished Its Move Upmarket and Filed to Go Public in Hong Kong description: Club Med has finished turning its all-inclusive resorts fully premium and filed for a Hong Kong IPO. What the brand is now, and what it gave up. author: Dr Marina Nani (Editor-in-Chief) updated: 2026-08-28T23:18:27.719Z canonical: https://richtravelmagazine.com/article/club-med-premium-hong-kong-ipo-220679 image: https://cdn.nanimediahouse.com/club-med-premium-beach-resort-220679.webp categories: Luxury Travel content_type: Analysis region: Global publication: Rich Travel Magazine schema_type: Article --- The Club Med you can book in 2026 is not the one that filled charter flights a generation ago. Over roughly twenty years the company quietly shut its cheaper resorts, renovated or rebuilt the rest, and by 2024 said it had turned its entire portfolio premium. Now it wants the markets to pay for the next chapter. On 28 August 2026 its owner, Fosun International, filed for the ClubMed Lifestyle Group to list on the Main Board of the Hong Kong Stock Exchange, with BNP Paribas, HSBC and J.P. Morgan as joint sponsors. The filing is less a financial event than a plain statement of what Club Med has become. The company that invented the all-inclusive holiday, now 76 years old, spent the past two decades trading volume for value. Club Med is no longer the cheap option it once was, and what the premium version gives a traveller, set against what the brand gave up to get there, is the more interesting question. ## Club Med Spent Twenty Years Closing Resorts and Renovating the Rest The shift was gradual and deliberate. Across those two decades Club Med [closed 72 resorts, renovated 28 and opened 42](https://www.luxurytribune.com/en/club-med-the-results-of-a-20-year-move-upmarket), swapping a large, mixed estate for a smaller, more expensive one. By April 2024 every property it ran was classed either Premium or Exclusive Collection, and the company describes the premiumisation of its whole portfolio as complete. What is left is 69 resorts across more than 40 countries on six continents, spanning sun-and-beach and mountain sites. The finish and the price moved, but the format did not. The immersive, sociable atmosphere still runs on the Gentils Organisateurs, the gracious organisers who staff the activities and set the tone, and remain the thing regular guests book Club Med premium resorts for. ## The Luxury Tier Is Capped on Purpose Above the standard Premium properties sits the Club Med Exclusive Collection, the brand's top luxury tier of resorts, spaces and suites. It is kept deliberately small. Chief executive Anne Browaeys has said the Exclusive Collection is held to never more than about a quarter of turnover, so that Club Med sits as a premium operator rather than an ultra-luxury one and does not compete head-on with the very top of the market. The pitch is premium rather than a Four Seasons rival. In practice the all-inclusive bundle covers meals, drinks, activities and the G.O.-led programme in one price, the appeal for travellers who would rather not itemise a holiday. The bet the company is making is that this middle ground, more polished than the old package holiday but short of ultra-luxury, is where the demand is. ## The Listing Money Is a Bet on a Crowded, Growing Market The numbers behind the filing suggest the model works. According to the filing, group revenue rose from €1.86 billion in 2023 to €1.95 billion in 2025, and adjusted EBITDA reached €390 million in 2025, a 20.2% margin. The company says proceeds from the Club Med IPO will go to expanding and upgrading the resort network and to digital and AI tools, with a target of about 85 resorts worldwide by 2030. Some of that growth points to the mountains. Ski and mountain resorts are about 35% of Club Med's business, a genuine point of difference from beach-only rivals, and the company is still opening more, including across Asia-Pacific, where it is strong alongside Europe. It is expanding into a field that has filled up around it. Luxury all-inclusive resorts have become a real growth segment, with [Four Seasons, Ritz-Carlton and chains such as Marriott and Hilton all moving upmarket into all-inclusive](https://www.forbes.com/sites/angelinavillaclarke/2024/11/22/welcome-to-the-new-era-of-all-inclusive-luxury/). Fosun, which acquired Club Med in 2015 after a long takeover contest, is now floating a brand that is one strong player in that segment rather than a lone pioneer, and one with some standing: Club Med was the only hotel and resort brand named on TIME's 2026 list of the 100 Most Influential Companies. For the traveller, the listing is a promise of more resorts, more renovation and a smarter booking experience. More at [clubmed.com](https://www.clubmed.com/). ## FAQ **Q: What is the Club Med Exclusive Collection?** It is Club Med's highest tier: a small number of standalone luxury resorts, plus dedicated luxury spaces and suites set within some Premium resorts. It sits above the standard Premium properties in finish, service and price, and is where the brand places its most upmarket rooms and service. **Q: Is Club Med still family-friendly after going upmarket?** The move upmarket changed the price and the finish, not the formula. The activity-led, sociable model run by the G.O. hosts, which is what drew families and groups in the first place, was carried through the premiumisation rather than stripped out, so the appeal to families remains alongside the higher positioning. **Q: Who owns Club Med?** Fosun International, the Chinese group that bought Club Med in 2015 after a long takeover contest. Fosun remains the parent and is the party filing to list the ClubMed Lifestyle Group in Hong Kong, so the brand is being floated on the market, not sold to a new owner. **Q: Is Club Med worth it?** That depends on what you want from a holiday. Club Med now trades entirely as a premium all-inclusive brand, bundling meals, drinks, activities and its host-led atmosphere into one price, with particular strength in ski and mountain resorts. It is pitched as premium rather than ultra-luxury, so the value is in the all-in convenience and the G.O. experience rather than in competing with the most expensive names in travel.