---
title: The Foley Collection Launches as a New Luxury Portfolio Brand, Adding Brasada Ranch
description: Bill Foley's Foley Entertainment Group unveils The Foley Collection luxury portfolio brand, acquiring Brasada Ranch, an 1,800-acre resort near Bend, Oregon.
author: Darie Nani (Editor-in-Chief)
date: 2026-07-18T21:24:14.781Z
updated: 2026-07-18T21:24:14.795Z
canonical: https://richtravelmagazine.com/article/the-foley-collection-launches-as-a-new-luxury-portfolio-brand-adding-brasada-ranch
image: https://cdn.nanimediahouse.com/desk-img-1.webp
categories: Luxury Travel
content_type: News
region: Oregon
publication: Rich Travel Magazine
access: members
schema_type: Article
---

Foley Entertainment Group has named its growing hospitality division The Foley Collection, a unified portfolio identity that now spans luxury hotels, private residences, restaurants, and event venues across the American West and New Zealand. The first acquisition under the new name is Brasada Ranch, an 1,800-acre destination resort and residential community set in the high desert outside Bend, Oregon.

The rebrand formalizes an approach Bill Foley has been developing for several years: assembling properties that carry a strong sense of place rather than a standardized formula. "Over the past several years, we've intentionally assembled a portfolio of exceptional destinations that each celebrate a distinct sense of place and offer unforgettable guest experiences," Bill said. "The Foley Collection represents more than just a new name. It captures our vision of bringing together iconic properties that share a commitment to authenticity, exceptional service and lasting experiences." The company is headquartered in Las Vegas, Nevada.

Brasada Ranch extends the collection's reach into Central Oregon. The property sits within views of the Cascade Mountains and offers accommodation ranging from Ranch House Suites and adult-only Cascade Bungalows to multi-bedroom cabins suited for multigenerational travel. Dining at the resort centers on ranch-to-table sourcing, and the property includes Spa Brasada, an equestrian center, the 18-hole Brasada Canyons golf course, a 17,000-square-foot Athletic Center, multiple pools, and indoor-outdoor event spaces for weddings, executive retreats, and private celebrations.

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